AI for Independents

7 Ways We’re Actually Using AI in Our Freelance Businesses

This workshop was held on September 12, 2025. The recording is available for purchase and includes free resources on Custom GPTs.

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Real use cases from a designer + copywriter on using AI to streamline workflows, stay visible, and land more clients.

You’re probably already experimenting with AI — some of it’s useful, some of it’s clunky, and a lot of it more distracting than it is helpful. The hard part is knowing: what’s actually worth using?

In this workshop, we’ll explore the ecosystem of where AI can (and can’t) support your freelance business. We’ll share specific ways we’re using AI every week in our own businesses — and invite your ideas too, so we can crowdsource what’s actually working for freelancers right now.

What you’ll walk away with:

From this workshop you'll walk away with:

• A clear idea of where AI belongs in your workflow — so you know exactly where to use it (and where to skip it).
• Proposal prompts + examples that help you write faster and land more projects.
• Simple ways to use AI for client communication that make you look professional and reliable (and keep clients impressed).
• Visibility workflows we use (for newsletters, social, and content) that help us stay consistent and human without burning out.
• Case studies showing the exact tools and processes we use to save hours each week, from research to project briefs to content creation.

You'll learn from:

Nicole Cloutier, copywriter and launch strategist, and founder of Copy Poetics. She helps creative business owners design marketing that feels true to their voice — whether through done-for-you copywriting, collaborative launches, or AI-assisted tools. Nicole is also the creator of Open Loop, a system that blends storytelling with AI to help solopreneurs write pre-launch emails without burning out.

Sarah Jutras, founder & design director @ Huzzah Studio and founder of Freelance for Life, courses and community for freelancers. She is passionate about creating meaningful experiences across brand touchpoints and helping others design their own ways of working.

Ready to build your right-fit AI toolkit?

Truth is, AI can’t replace you. But it can absolutely help you work smarter, save time, and make space for the parts of your business you actually enjoy.